In a significant move that marries accessibility with luxury, Amazon Europe’s Luxury Stores have joined forces with Hardly Ever Worn It (HEWI), a leading high-end resale platform. The collaboration is set to bring pre-owned luxury items, including women’s ready-to-wear, shoes, accessories, jewelry, and watches to shoppers in the UK, Germany, France, Italy, and Spain. The move marks a milestone in Amazon’s journey towards innovation and customer engagement, and reflects a commitment to sustainability.
Following this partnership, HEWI has launched a storefront on Amazon’s platform, featuring a carefully curated selection of pre-owned luxury items. Every product undergoes a meticulous three-step authentication process to ensure quality and authenticity. The assortment includes iconic pieces from luxury powerhouses like Chanel, Hermès, and Prada. Whether it’s vintage Chanel bags, Hermès Birkin bags, Cartier jewels, or Prada shoes, the initiative aims to bring high-end circular fashion to a broader audience.
A Sustainable Future
Amazon’s association with HEWI underscores its commitment to sustainable fashion. Ruth Diaz, VP of Amazon Fashion Europe, highlighted the significance of this partnership. She emphasized that it’s not just about engaging with diverse customers, but also about promoting the sustainable aspect of pre-owned goods. The initiative is in line with the growing global trend of luxury resale, and Amazon’s efforts to align with this trend are indicative of its innovative approach.
Revolutionizing Luxury Shopping
This collaboration is a testament to Amazon’s continuous efforts to redefine the luxury shopping experience in Europe. The introduction of pre-owned luxury items on Amazon’s platform is a strategic move that will undoubtedly pique the interest of a wider audience. HEWI CEO Tatiana Wolter Ferguson echoed this sentiment. She expressed that this partnership aligns with HEWI’s mission to make high-end circular fashion widely accessible and is a critical step in bringing this vision to life. The launch is further amplified by a promotional campaign that showcases the available luxury brands through a photoshoot set in a lush garden, featuring models Ikram Abdi and Noel Capri.