ASOS, the go-to destination for fashion-loving 20-somethings, is excited to announce the launch of trend-setting Australian womenswear brand Princess Polly, becoming its exclusive European wholesale partner.
The launch features 77 options, including day and evening dresses, woven and jersey tops, casual bottoms, skirts and outerwear. Some of the brand’s most popular and iconic products will also be available, such as its statement maxi dresses and faux fur jackets.
Founded in 2010 on Australia’s Gold Coast, Princess Polly utilised social media and influencer marketing to showcase its on-trend fashion products to Gen Z consumers. After launching in the US in 2019, the brand has become an online fashion powerhouse, collaborating with content creators such as Alix Earle and Emma Chamberlain.
Shazmeen Malik, brands director at ASOS, said: “We’re so excited to be the exclusive European wholesale partner for Princess Polly and can’t wait to bring the brand to our fashion-loving customers. Whether they’re looking for a statement piece or additions to their everyday wardrobe, they’ll find something they love with our curated assortment.”
Courtney Dres, Chief merchandise officer at Princess Polly said: “We’re delighted that Princess Polly is now available to ASOS customers across Europe. This partnership allows us to meet new audiences and continue our mission to provide on-trend fashion across the world.”
The European Union has launched a probe into fast-fashion giant Shein, as the European Commission pushes for the Chinese site to provide information on illegal
The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus. This article is written by a stu
After finally mastering the capsule wardrobe and perfecting how to dress for each season, the one area I still manage to fall down in is what to wear on my fee
A European trade group has launched a new online platform that aims to revolutionize textile research and sourcing for the fashion and home sectors.The L