Europe’s leading jerky brand, Jack Link’s, has taken a unique step to address gamers’ sedentary habits by introducing a one-of-a-kind fitness and gaming workout series. Jack Link’s Beef Jerky, known for being made with 100% lean beef and being a high-protein snack available in four flavors, has co-created this fitness program with esports performance coach Damien Andrews. The workout series comprises three concise plans, each featuring moves strategically designed to integrate into natural pauses during gaming sessions seamlessly.
By addressing the challenges posed by extended screen time, Jack Link’s endeavors to support gamers in achieving a healthier and more balanced lifestyle.
“Jack Link’s is the ultimate snack to help gamers level up their gaming experience. Packed with high protein and unbeatable flavour, it’s the perfect fuel to keep gamers focused without the greasy distractions. It’s all about playing smarter and snacking better,” said Inka Weber, Marketing Manager at Jack Link’s.
Image Credit: Jack Link’s